Reasons Why You Need Video in Your Digital Marketing Approach

December 7, 2019 - Sukrala Times

Making a mark on the online market is the serious need of every company out there. Regardless of size, every company must skip the digital bandwagon to get more customers through the doors. The number of brick and mortar stores that convert their status or equalize their structures with virtual elements is quite surprising.

According to Statista, the number of digital buyers worldwide will amount to 1.92 billion in 2019. This corresponds to a quarter of the world population. Furthermore, the forecast shows that this number will reach 2.14 billion by 2021. The market actually has enormous potential. All you need is to create a digital setting that meets the purpose.

When it comes to the purpose or objective, there is a basic aspect that all digital marketing campaigns should cater to. And that is, to encourage the target group to make a move and increase the leads. There are several ways to force visitors. From web design to content strategy and social media presence, everything contributes to the purpose In addition to contemporary tools, the use of videos in digital marketing is also expanding. So if you are a beginner or are trying to recreate your digital marketing strategy, it is important to understand the role of videos in it. Although designing a video and integrating it into your virtual actions may require more time and resources, it offers fantastic rewards. Still wondering if you should use videos in your digital marketing method?

For your insight, here is a list of four reasons to integrate videos into your online marketing method. Let's get to them

Video boosts conversion

"Video on the landing page can boost your conversions by 80% or more".
The likelihood of visitors converting to clients increases by 80% if you have a video on your landing page. That's because videos are more informative and engaging. They highlight the important factors for the product or service. And they also stand out for a close look at the subject.

Video upgrades your SEO

The latest Google algorithm greatly values the pages that contain videos. According to Google, websites with HQ videos tend to exceed some other very credible websites. However, you must make sure that you use the right SEO tags and keywords to secure a position at the high levels of the search network.

Cisco predicts that consumer-focused video traffic will dominate other types of Internet traffic by 2019. Having a video on your site also increases the chance of the user clicking on another page. Google keeps track of how many pages a visitor views. It tends to get the pages with the highest number of clicks.

Video attracts the audience on mobiles

Experts say that mobile users are more likely to watch video content. This is because the use of smart devices is growing exponentially. YouTube recently reported that mobile video consumption is increasing by 100% every year. The adoption of smartphones and the popularity of the video go hand in hand. The public loves watching videos when you're on the go. One advice here: make sure the videos are optimized for the mobile platform. The whole strategy goes down the drain if the video clip is not played on multiple devices. Also, try to integrate subtitles and captions into the video. This enhances the appeal and compels the viewer to take action.

The video brings more ROI

As mentioned above, creating videos is not an easy task. Still, the rewards that wait at the end of the tunnel are pretty amazing. 83% of companies state that the video provides a good return on investment. To our advantage, online editing tools are enhanced every day. They are more affordable and efficient than ever before.

The best part is that there is no need to worry about high-density resolution or using glamorous images. You do not need to portray a false image. Just be you. Show your product or service as it is. The editing doesn't have to be perfect as long as the content is informative and authentic. Try to build the trust of your customers through the video. Talk to them. Light their emotions, and you will see wonders happen. One study found that 58% of customers say videos gave them confidence to move on with their purchase.

Almost 50% of internet users watch videos related to a service or product before visiting the store

Research is one of the many phases in the buyer’s journey. Buyers want to know who has what they are looking for, and if it’s the right fit for them. With the right video content, it is more likely that your viewers turn into customers, with everything you have to offer in less than 2 minutes. People want you to get to the point and show what you have to offer them, so no longer than 2 minutes. Keep it short and lovely people! That is a good place to be your ultimate goal.

Final Takeaway

In summary, video content is an incredible way to place your website in a distinct position on the tight market. For starters, it will be boring and you may feel that it is jeopardizing the entire campaign. But when you catch the flow and things are stable, you will see that miracles develop in favor of your brand.